Heritage Amruth is not a magazine or an organisation. It believes
that there is a design, purpose and use in every element of nature.
It believes that there is science underlying most of our health
traditions. It believes that we should build upon wisdom, not forget
it. That we should live in harmony with nature, not fight it. It
believes that every plant, every animal, every human being is a
miracle. It believes in life.
Amruth is published by Medplan Conservatory Society. The
Conservatory Society is a registered Society, engaged in activities
for enhancing the public awareness about conservation and sustainable
utilization of Medicinal Plants. It directs its efforts to educate
the rural and urban communities about this issue and while doing
so it has transformed the concerns into a range of educational materials
in English, Kannada, Tamil and Malayalam. In the last 10 Years these
have been a huge success, prompting it to go for many reprints and
Conservatory Society is a publication wing of Foundation For Revitalization
Of Local Health Traditions(FRLHT).
for Revitalization of Local Health Traditions was founded in
October 1991. Its mission is to revitalize health traditions and
make them accessible to people. This task involves conserving plants,
minerals and animals, demonstrating effective applications of indigenous
knowledge and energizing social processes for transmission of traditional
knowledge. As a result of more than a decade of intense research
activity, FRLHT has developed multi-disciplinary computerized databases
on medicinal plants, a pharmacology product development laboratory
and treatment facilities, that is available to all at a normal cost.
Heritage Amruth magazine for healthy living is one of its key initiatives
to take this knowledge to the people.